Certificate in Company Direction Module 3

This is module 3 of a four module course. You can take any or all of the 4 modules on offer to suit your needs. You are only required to attend all 4 if you intend to take the IoD Certificate exam and are advised to book all 4 at once. Individual modules are not examined.

The Certificate course is split into four units of study delivered as separate modules (total of 10 days). In order to gain the Certificate in Company Direction all 4 modules and the exam must be taken.

Module 1: Role of the Director and Board (2 days)

• Gain an in-depth view of the key duties, roles and legal responsibilities of the modern director
• Understand the essential differences between direction, management and ownership
• Examine the board’s role in corporate governance and learn how to improve board effectiveness
• Understand the legal status of a company and other organisations and implications of the Company Act 2006

Module 2: Finance for Non-Financial Directors (3 days)

• Identify the financial role and responsibilities of directors
• Interpret financial statements in accordance with accounting principles and standards
• Establish the financial health of a business using accepted financial ratios
• Distinguish between management accounts and the statutory financial reports of a company
• Differentiate between the various sources of finance available to a company and their relative advantages and disadvantages
• Interpret the key components of capital investment appraisal

Module 3: The Director’s Role in Strategy and Marketing (3 days)

• Gain a clear understanding of the director’s role in the development of an effective strategy
• Examine how your board formulates, implements and monitors its business and marketing strategies
• Appreciate the strategic importance of a clear purpose as provided by vision, mission and values
• Conduct an effective situation appraisal and evaluate the relationship between the internal and external environments of the organisation
• Understand the means by which strategic options may be generated and evaluated to arrive at the strategy that will deliver the vision

Module 4: Leadership for Directors (2 days) 

• Develop an understanding of how leadership can be defined and understood in relation to the director’s role on the board
• Apply techniques for developing a greater awareness of one-self and of the motivations and behaviours of others
• Create a culture which constructively engages others in the organisation to achieve the strategic objectives, and to respond effectively to crisis and change
• Identify how leaders create influence and impact within and beyond the organisation, and assess relevant stakeholder engagement strategies

Please note: The course is assessed by written examination. Exams are held at an approved test centre in London on set dates given by the IoD; exams do not take place during the course.  A list of exam dates are provided within the course Joining Instructions, along with details to book and pay for these directly with the IoD.