Marketing & Selling

This exceptional course covers both marketing and selling skills that can be put into immediate effect by any business of any size, anywhere. The course requires no previous knowledge. It is designed to help you build a business marketing plan together with the opportunity to put selling skills into practice! The programme will be of immediate and practical benefit to anyone planning to start their own business, or work in business development or management roles.

Whilst there is no formal qualification, this course provides excellent commercial knowledge and understanding, delivered by the expert tutor.

This course is delivered over a period of 5 consecutive days, and covers the following subjects: 

• Focusing on your marketing objectives
• Market and competitive research
• Targeting your potential market(s)
• Market trends that create business opportunities
• The 5 P’s of Marketing – from Profiling to Promotion!
• Pricing the product/service
• Key social media platforms
• Understanding customers’ behaviours and motivations
• Key professional selling skills that win business
• Understanding and meeting customer needs
• Maintaining customer loyalty
• The marketing and selling checklist